Heritage: Icon or I conned

I think that tourism devalues heritage spots and icons. In order to increase the tourism of the heritage sites, shops such as fast food restaurants are opened there to cater to the needs of foreigners who are not accustomed to local dishes. The shops alter the heritage spot or icon's original image, which devalues it. The areas where the shops are built are where parts of the heritage spots or icons previously occupied. These areas are now modernised and it completely defeats the purpose of going to a heritage spot or icon, where tourists are supposed to appreciate the value of heritage that spot or icon holds. Furthermore, it changes the people's perception of the heritage spot or icon, as the interior of the heritage site is now modified and very much different from what it had been before. Thus, the heritage spot or icon is devalued as it no longer has the same value of heritage after the shops have been built.